Who It’s For
People of my parents’ generation.
Audiences in their mid to late 50s have often received a very strong education in traditional forms of media. They lived to see the birth of films and tv shows that are today considered to be indisputable classics. I’d hope someone of this demographic could get exposed to other mediums/genres and hopefully be convinced of that medium/genre’s worth — such as animation, video games, etc (an important distinction being that many pieces of those mediums are not created equal, just like movies and tv shows — and that distinction is necessary to draw out the most worthwhile ones). For example, I recently showed an animated film, Your Name to my parents this past winter break. The movie became the highest grossing film in Japan, and was even in the running for best Animated Picture at the Oscars in 2017. My parents aren’t the type to normally watch an animated film without convincing. However, I was able to describe the movie in a way that emphasized its value narratively, with or without the medium through which that narrative was told, so they gave the film a chance. They ended up enjoying the movie for what it was, and were actually amazed at the fidelity of the animation. Even if it won’t make animation a regular in their queue, I’d like to think I had a positive impact on them.
People my age who haven’t had visual media as an emphasis in their lives previously.
A prime example of such would be my girlfriend, who I’ve been dating now for a little over a year. Where I grew up in a family with my mother as a media journalist, I received a relatively broad experience in movies and television, and took a personal interest in other media. For my girlfriend, she never had this emphasis in her upbringing, and as a result, her experience with films and tv is quite limited. I’d like this project to be a potential entry point for people who haven’t been that into movies, tv, etc. previously and could use this project as a starting point for them to explore what they may be potentially interested in.
People 5 or so years younger than me.
Those who are teenagers now have a completely unique perspective on entertainment. They’ve grown up with persistent access to social media and video platforms like Youtube. I feel that this has skewed their interest far towards more short-form and immediate sources of media. If possible I’d like it to be an entry point to develop interest in mediums that are driving and inspiring the creation of the media they’re currently consuming.